Brussels Furniture Fair
redazione 27/01/2026

The “wow effect” of Maison&Objet

The Maison&Objet event closed with record numbers, but above all with a heartfelt return to its origins, striking a perfect balance between craftsmanship and design

The success of the recently concluded edition of Maison&Objet can certainly be traced back to its impressive numbers, but that’s not all. What won over both visitors and organisers alike was above all the palpable feeling of creativity that guided the event during its five days (from 15 to 19 January), the wide and inspiring range of products on offer, and its decisive return “to its roots” thanks to a perfect balance of high craftsmanship and contemporary design. In the words of Philippe Delhomme (Chairman of the Board of Directors of SAFI, organiser of Maison&Objet), «what was most striking was the rebirth of a strong emotional response from the moment you entered the fair». «Many visitors told me about this rediscovered “wow” effect, which encourages visitors to slow down, observe and let themselves be surprised», he continues. «The January 2026 edition confirms that Maison&Objet remains a place where emotion gives meaning and where meaning fuels business opportunities».

What’s New?In Decor by Elizabeth Leriche - Photo © Anne Emmanuelle Thion

What’s New?In Decor by Elizabeth Leriche – Photo © Anne Emmanuelle Thion

The international design community gathered on this stage, with over 67,000 visitors – just over half from France, while Italy, Belgium and the Netherlands led the way in terms of attendance from the rest of the world. The presence of exhibitors was equally extensive: 2,294 in total, including 543 new entries, divided into six sectors: Signature & Projects, Decor & Design, Fine Craft – métiers d’art, Fragrance & Wellness, Gift & Play, and Fashion & Accessories. The theme “Past reveals future” served as a common thread throughout the event, also inspiring the installations What’s New?In Hospitality by architect Rudy Guénaire, What’s New?In Decor by Elizabeth Leriche, and What’s New?In Retail by François Delclaux.

Designer of the Year, Harry Nuriev - Photo © Anne Emmanuelle Thion

Designer of the Year, Harry Nuriev – Photo © Anne Emmanuelle Thion

Designer of the Year, Harry Nuriev - Photo © Anne Emmanuelle Thion

Designer of the Year, Harry Nuriev – Photo © Anne Emmanuelle Thion

Also noteworthy was the space set up by Designer of the Year Harry Nuriev, reflecting his identity and poetics of Transformism, as well as the Curatio Village, which showcased 60 pieces selected by artistic director Thomas Haarmann. All that remains is to wait for the next developments, which will be unveiled at the autumn event, scheduled for 10 to 14 September.

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