Cred x VisionnaireVisionnaire is expanding its presence across the MENA region through a new partnership with Egyptian developer CRED, bringing its distinctive approach to bespoke design to two major residential developments in Cairo: Ever West and Ever East. The collaboration extends the Italian brand's expertise beyond interiors, embracing architecture, wellbeing and the wider experience of luxury living.
At Ever West, CRED's flagship development in West Cairo, Visionnaire will create its first interactive showroom in the MENA region, within the project's clubhouse. Spread over two floors, the space will also accommodate a lounge and a yoga and Pilates studio, while a Longevity Suite Clinic will occupy the lower level. Opposite the clubhouse, The Longevity Suite Tower will follow The Longevity Suite furnished by Visionnaire protocols, incorporating wellbeing principles into its architectural and interior design, with a focus on air and water quality and oxygenation. Residents will also have access to the clubhouse and clinic facilities.
At Ever East, in the Sixth Settlement, the partnership takes shape through the Visionnaire Mansion, an exclusive residence conceived entirely by the brand. Set within a 128.5-acre development, the property will be designed as a complete architectural and interior concept, encompassing everything from furnishings, materials and finishes to lighting, textiles and artworks. The project brings Visionnaire's bespoke philosophy to an architectural scale, creating a residence that reflects the brand's distinctive aesthetic and Italian manufacturing heritage.
“With CRED, we share the belief that design should help shape the identity and quality of the places we live in. From Ever West to the Visionnaire Mansion, we are bringing our approach to architecture and interior design to Egypt, combining Italian manufacturing expertise with made-to-measure design”, says Leopoldo Cavalli, Executive President and Co-Founder of Visionnaire. The partnership marks another step in Visionnaire's international expansion and reinforces Cairo's position as a strategic market for the brand across the MENA region.
