Downtown Design
redazione 12/12/2023

When charm is pure essence

Mamounia is the new collection of carpets by Sahrai, inspired by Bohémien style, with neutral hues and natural materials

A story that continues for more than 200 years, a combination of traditions and cultures that intertwine as the plot of these marvelous creations, objects that are simultaneously art and pure poetry, demonstrating how simplicity can translate into true charm. In an ongoing journey in search of beauty and new types of workmanship, the Sahrai family is a true bridge between West and East. Its production embodies age-old knowledge that is updated with every new discovery, every application of innovative materials and techniques, without overlooking the process of knotting made by hand, a key feature of the creations, to produce luxurious rugs of the highest quality, with that touch of craftsmanship that makes them unique.

Meknes, Mamounia collection by Sahrai

Taza, Mamounia collection by Sahrai

“As citizens of the world, we have combined the know-how connected with the art of carpet making originating in the Orient – where we were born – with the elegance of interiors in the Occident, where we now live, at the service of the global world of interior design, through exclusive handmade rugs,” says Ramine Sahrai, at the helm of the brand together with Rana Sahrai.

Among the latest collections, there is the Mamounia line, inspired by the Bohémien style, capable of merging traditional workmanship with a touch of modernity, thanks to the presence of natural materials and colors. The hues are neutral, while the rigorous image draws on both cultural heritage and the latest trends of minimalist design, creating a mixture and a unique, original Boho interpretation.

Nora, Mamounia collection by Sahrai

Safa, Mamounia collection by Sahrai

Every piece is a true work of art. While wool is the central constituent element, the geometric forms and patterns are a map capable of transporting the mind towards faraway lands, evoking sensorial experiences and impressions that remind us of the typical pavements of North Africa, the narrow streets that open the imagination to true, veritable labyrinths leading to new discoveries. The great achievement of the line of rugs is the Meknes model, a creation with contrasting black and white tones inspired by the Bohémien style, an essential décor element capable of bringing an unusual touch into contemporary interiors. The collection includes other offerings, from the Nora and Safa rugs, where the softness of the ivory-colored wool creates great visual impact in organic and irregular forms, to Assilah and Taza, also knotted by hand, in wool on wool.

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