Strategically located in Georgetown, Giorgetti‘s first exclusive monobrand store in Washington D.C. enhances the brand’s influence in the key market of luxury Italian design, highlighting the importance of the American market for the company. Partnering with Salus Homes, the store represents a crucial step in Giorgetti’s expansion strategy in the United States, where it is already present in New York, Boston, Houston, and Los Angeles. Situated in a prime location on Wisconsin Avenue, the store offers a luxury experience, connecting with architects and designers through the brand’s bespoke approach.
CEO Giovanni del Vecchio highlights the strategic nature of this expansion, aiming to deepen ties with discerning local clients by showcasing Giorgetti’s timeless craftsmanship qualities: quality, attention to detail, and sophisticated elegance. Sandeep Gupta, Senior Executive at Salus Homes, emphasizes the brand’s passion for creating cherished domestic spaces.
The store features elegantly designed areas, from the living room to the dining area and the bedroom. Iconic pieces like the Vesper modular sofa, the Mizar dining table, and the Altea bed demonstrate Giorgetti’s commitment to integrating excellent design and lifestyle. Each area, featuring a combination of best-sellers and new collections, invites visitors to explore and experience Giorgetti’s universe.
In addition to designer furniture, Giorgetti’s kitchen models GK.02 and GK.03 provide an architectural culinary experience, characterized by carefully matched materials. The journey through the store culminates with the Fang dining table, complemented by Giorgetti’s comprehensive material library, showcasing the brand’s complete lifestyle vision.
