For the 2025 campaign, Meridiani showcases the Gong table in a real home setting. Paired with the Claudine and Cosette chairs by Andrea Parisio, Gong takes center stage in “my home is ME,” the new brand tagline: a narrative journey into the versatility and craftsmanship of the company. Since its founding in 1996, Meridiani has stood out in the furniture scene for its ability to create contemporary collections, viewing the home as if it were an outfit to be worn. It offers a precise and recognizable style and identity while providing new sources of inspiration and room for personal interpretation and a sophisticated way of living daily life. This essence is encapsulated in the payoff “my home is ME,” which Meridiani brings to the 2025 Milano Design Week, shaping living identities along a journey that narrates and invites exploration of the brand’s empathetic versatility. It’s not just about new products. It’s a multifaceted experience that immerses guests and transports them to the heart of “my home is ME,” revealing the expressive power of personal interpretation and Meridiani’s skill in transforming desires into home projects. This is exemplified by the sculptural and monumental Gong table, designed by Andrea Parisio, which, in the third chapter of the brand’s campaign, is bathed in light that enhances its presence.
With its thin pearl-colored marble top and naturally drawn veins, Gong instantly captures attention. There are numerous finish options for both the base and the tabletop: from dyed oak veneer, matte or glossy lacquer, to metals, which are currently trending: bronzed brass, matte or glossy platinum steel, orbital steel, and matte or glossy stainless steel. The Cosette and Claudine chairs, also by Parisio, complement Gong perfectly, highlighting its grandeur and creating a striking contrast: the soft composition and gentle shapes of the chairs balance seamlessly with Gong, with the sturdiness of its steel bases and the solidity of its top. Designed to serve as both dining chairs and lounge chairs, Claudine features a compact backrest and a monolithic look, with a single, generously proportioned front leg, and can be used as an accessory in combination with the Cosette chairs or as a standalone element. Cosette presents a slender silhouette and rounded volumes, with a soft seat that follows the shape and lines of the enveloping backrests. Both can be upholstered in Meridiani’s range of fabrics and leathers or have front legs lacquered or in veneer.
