11 Marqués del Puerto, Bilbao, the new Nude Project store spans 190m2 and is the brand’s largest establishment to date. The Spanish streetwear brand has recently opened venues in Madrid, Barcelona, Valencia, Lisbon, Milan. Previous structural reinforcement work in the building resulted in a configuration of concrete pillars measuring 40×40 sections in an empty environment. The concept embraces and enhances the inherent brutalist essence of the space: a hangar reminiscent of a dystopian future, where nature and bright blue shapes take over. Within this setting, each pillar is encased in large planters, serving as furniture elements that define the layout. Adding to the ambiance are light boxes and stainless-steel structures seamlessly integrated with the lush perimeter greenery.
Amidst this daring atmosphere, fitting rooms emerge as inviting havens, adorned with plush materials like velvet, bouclé wool or chocolate brown carpeting featuring the ubiquitous Nude Project logo, a stark contrast to the exterior aesthetic. Lighting plays an essential role in evoking the dystopian future that breathes through the interior design. Rudimentary fluorescent tubes, distributed unevenly throughout the space, create a burst of light enhanced by the thousand reflections caused by their impact on stainless steel and the LED screens that outline circulation in space.
Photo © Miguel Fernández-Galiano
