Downtown Design
redazione 29/06/2023

Natural elegance

Innovation for Sahrai is expressed in design as much as in materials. The use of new natural fibres is a further expression of modernity, in line with contemporary interior trends

In fashion as well as in design. Natural and innovative fabrics dictate trends, with a view to ethical responsibility and greater environmental sustainability. A ‘new wave’ that even a company with an ancient heritage like Sahrai has made its own. The brand – which has been producing carpets of the highest quality and craftsmanship for over 200 years – has always stood out for its ability to unite past and present, tradition and experimentation, Italian design and international style, in search of expressive forms capable of dialoguing with the evolution of the interior across multiple latitudes. The integration of new materials in its weaving, which is still made entirely by hand, thus responds to this vision of constant modernity and the search for innovation.

Sphere, Noor Collection | Contemporary Custom Made Rugs Designed in Italy

Sahrai has thus turned to additional fibres such as PET, Jute and Polished Cotton, which allow it to maintain the exceptional softness and durability that characterise the brand’s carpets. The new fibres can be found in both the Indoor and Outdoor collections, such as the Noor Collection, conceived as a synthesis of Italian style and refined materials, with a design inspired by light and the extraordinary shapes it can create; and the Underwaterlife Collection, intended primarily for yachts and summer residences thanks to the fresh and relaxing atmosphere it evokes through the representation of nature in its multiple manifestations.

Models perfectly representative of this new, more sustainable approach are the Sphere and Spyro carpets, part of the new 2023 Noor Collection. Both round, both hand tufted in Loop Jute and Bamboo Silk, and embossed Bamboo Silk, they stand out for their natural colours, organic shape and above all the contrast of the materials used. Jute, in fact, as a natural and material textile fibre, is combined with a soft and precious material such as silk: the result is a harmonious contrast, played on tactile and visual effects of great emotionality, achieved thanks to a refined and skilful workmanship by the expert hands of Sahrai’s craftsmen.

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