Definition, development and implementation of strategies for Maxalto, to boost the growth and appeal of the brand on an international level. These are the objectives behind the appointment of Italia Casalino as the new General Manager of the brand, part of Gruppo B&B Italia, which also includes the trademarks B&B Italia, Arclinea and Azucena.
Maxalto store, Paris
Casalino’s previous experience is a fundamental factor, again in the design sector: her career began inside Indesit Company with positions in sales and management, then shifting to Luxottica Group as Business Director of the Ray-Ban brand. These experiences were followed by a period as Global Retail Director for the Natuzzi group, focusing on development of the distribution network and the evolution of the business model.
Maxalto store, Paris
Gilberto Negrini, Chief Executive Officer of Gruppo B&B Italia, remarks: “I am certain that thanks to her expertise and years of experience in our sector, Italia will be able to make a precious contribution to the achievement of the ambitious goals we have set for 2023 – which for the first time will include the participation of Maxalto at the Salone del Mobile – and for the years to come.”
