A double opening for Kartell in two cities filled with history, very different from each other: Florence, the cradle of the Renaissance, an open-air museum, and Beijing, a metropolis that constantly evolves, epicenter of contemporary China.
Kartell store, Florence, Italy
In both cities, the company has chosen a prestigious location: the space in Florence is inside a historic building with columns and vaulted ceilings, not far from the cathedral, while the Chinese facility – created in collaboration with Domus Tiandi and opened with a layout entirely based on tones of black and white – is inside the Peninsula Arcade, a hub for luxury shopping on Wangfujing Street, one of the most famous avenues of the Chinese capital.
Kartell store, Beijing, China
“For Kartell – says Lorenza Luti, Marketing & Retail director – the point of sale has great importance, to communicate our products and our philosophy, illustrating our interpretation of habitat needs for consumers all over the world, while also conveying the identity and values of the brand.”
Kartell store, Beijing, China
Kartell store, Beijing, China
“This is immediately recognizable in the displays inside our stores,” Luti continues, “which are currently oriented towards a more horizontal presentation of the products, with respect to the vertical order of the previous installations. Our catalogue has expanded with increasingly complete living systems, and the layouts of our spaces have to reflect this, formulating different settings and their infinite variations.”
