Already present in the English capital since 2020, Florim has chosen to relocate to an even more prestigious location, at number 56-60 St John Street. The new exhibition space, conceived as a creative hub, aims to be a reference point for architects, designers and planners looking for high-level ceramic surfaces. The goal is to create a meeting and exchange place where professionals can come into contact with the latest brand innovations, discuss, participate in training events and develop innovative projects.
The environment, designed following the aesthetic guidelines that distinguish Florim’s coordinated image, presents itself as a multifunctional and collaborative space. Entering the new London flagship store, visitors are welcomed into a stimulating and curated atmosphere. Functional tables, designed to facilitate the sharing of ideas and collaboration, are available to professionals. The exhibition area offers a complete overview of the Florim ceramic collections, with a wide range of materials, samples and finishes available. Latest-generation digital tools complete the offer, allowing products to be viewed in real contexts and projects to be developed in an immersive way.
The inauguration of the new London space confirms Florim’s global expansion strategy, which began in 2009 with the opening of the first flagship store in Milan and continued with the inauguration of exhibition spaces in Moscow, New York, Singapore, Frankfurt, Abu Dhabi, Paris and Rome. In 2023, Florim strengthened its presence in the United States by moving its New York flagship store to 5th Avenue in Manhattan, following the opening of a pop-up store in Los Angeles. The expansion plan continues with the opening of a new space in Rome and the restyling of the Milan showroom, presented last April.
