In the heart of Milan’s Brera Design District (Via Alessandro Volta, 4), Horm has inaugurated its new showroom in Italy’s design capital. This contemporary space is designed for designers and simple furniture enthusiasts alike. It is conceived as a place for meeting and dialogue around signature design.
Designed by architect Adalberto Pironi, the new showroom is 120 square meters of rigor and sobriety. Four full-height windows offer a complete view of the interior, putting it in continuous dialogue with the outside without any visual interruptions. The architectural intervention is essential yet effective, featuring an antiqued oak Italian herringbone floor, mirrors on the ceiling to multiply the volume, adjustable lighting, and neutral-toned walls with a few chromatic accents that complement the layout. These are ‘new normal’ choices for flexible, welcoming environments designed to adapt to different uses and evolving needs.
Horm was founded in 1989 in Brugnera, Friuli. It is known for its collections, which are designed by leading international architects and designers and made entirely in Italy. The company’s identity combines aesthetics, craftsmanship, and innovation.
The new space was inaugurated with the exhibition Da Toyo Ito a Marco Piva. Viaggio nella storia del design (From Toyo Ito a Marco Piva. Journey Through the History of Design) is an exhibition that showcases the works of nine renowned designers. The pieces are arranged on platforms and accompanied by informational displays. A continuous ribbon of black-and-white portraits runs along the walls, offering a visual narrative.
It is an exhibition and manifesto, as stated by Horm CEO Fabio Melcarne: “In response to the overwhelming dominance of digital creativity, which churns out fleeting trends at breakneck speed, we felt the need to return to the origins of design – with a space and an exhibition that celebrate tangible, real objects.”
Photo © Paolo Riolzi
