Giorgetti has announced the opening of a new store in collaboration with partner Art of Form – in collaboration with partner Art of Form – in the Park St. business center and shopping mall in El Sheikh Zayed City, near Cairo.
The space is on two levels, connected by an architecturally striking staircase, and houses indoor and outdoor furniture, with light installations as a backdrop. A space with warm, neutral colors, designed to highlight the company’s most famous and best-selling products, offered in different settings that recreate the different environments of a home: living, dining, home office, outdoor and bedroom.
The furniture on display reflects Giorgetti’s aesthetic and conceptual DNA of attention to form and material. A multi-voiced narrative that takes shape here in the designs of Roberto Lazzeroni (his is the Mizar table with cast bronze base that welcomes visitors at the entrance), Carlo Colombo, Rossella Pugliatti, Ludovica+Roberto Palomba, Dominic Siguang Ma & Feng Wei, Chi Wing Lo and Massimo Scolari.
Giorgetti also increases its visibility in Africa with a new exclusive presence in Abidjan, Ivory Coast, within the Axe Deco multi-brand showroom, more than 1,000 square meters dedicated to high-end design. The new 208-square-meter showcase will house a selection of the brand’s most representative collections. The two openings in Egypt and Côte d’Ivoire underline the brand’s dynamism and its desire to strengthen its presence in strategic markets.
Photos by Nour El Refai © Giorgetti
