The inauguration in the historic district of Via Monte di Pietà marks a turning point for Diviana, which aims to redefine the concept of luxury through a fusion of Indian craftsmanship and Italian style.
Founded in 2009, Diviana has quickly grown to become a symbol of sophistication in Asia and the Middle East. With over 900 global collaborators and an annual turnover of 15 million euros, the brand plans an investment of 50 million euros in Italy and Europe over the next two years. “The goal is not just to participate in the luxury market, but to set new standards of exclusivity,” says Chopra, who aims to elevate common spaces into sanctuaries of style.
The 220 square meter showroom in the fashion district houses the Sublime and Q Collection, designed by artistic director Marco Corti. “The design approach has created a refined environment to enhance the essence of the products with neutral wall textures and harmonious design,” explains Corti. The mission is to offer a unique sensory experience, conveying modern luxury through details.
Establishing a presence in Milan allows Diviana to better connect with European markets, leveraging the city’s strong ties to design and luxury. The opening demonstrates the commitment to offering customers a blend of quality and creativity, meeting the demands of a discerning clientele passionate about high-quality craftsmanship.
