Presented by Loro Piana Interiors last month in Paris during Déco Off, “In Purezza” is a collection that celebrates the excellence of natural materials and craftsmanship, offering a selection of fabrics and furnishings that embody the purity and sophistication of the Italian house, founded on a long tradition of textile excellence and innovative design.
Loro Piana Interiors, The Delight Chairs by Exteta, Sofa 260 – Design Paola Navone, Otto Studio
Loro Piana Interirors The Palm Stools, design Raphael Navot, in Wish Flannel Stripe & Wish Bouclé
Loro Piana Interiors Made to Measure Cushions in Wish Flannel Check
The core of the collection is represented by Merino wool Wish and linen. Merino wool Wish, with its incredible fineness of just 15 microns, combines elasticity and luster, making it perfect for creating premium flannels. These flannels are versatile and suitable for both upholstery and curtains, thanks to their rich drape and soft texture. The Wish Bouclé fabric, with its soft and slightly irregular texture, further enriches the range, offering an elegant solution for refined decorations.
Linen, the protagonist of the cooler section of the collection, unfolds in surprising materials like Winter Garden velvet, characterized by a pleasant touch and bold colors that enhance small and large upholstery pieces. Poggio, a structured linen fabric, accentuates the natural irregularities of the material, while Colle, with its micro-herringbone pattern, is ideal for decorative combinations ranging from upholstery to curtains.
Loro Piana Interiors, The Palm Wicker Armchairs – Design Raphael Navot
Loro Piana Interiors Made to Measure Cushions in Colle fabric
Loro Piana Interiors, The Delight Chairs by Exteta, Breakfast Table –
Design Paola Navone Otto Studio
Loro Piana Interiors Made to Measure Gher blanket in Cashmere Coarsehair®
Loro Piana Interiors, The Palm Duet Chaise Longue and Palm Ottoman in Wish Bouclé fabric – Design Raphael Navot
The Cetona rug, also made of linen, stands out for its hand craftsmanship with 86,000 knots per square meter and the use of vegetable dyes, ensuring a unique combination of softness and durability. The Gher throw in Cashmere Coarsehair® is another example of excellence in material processing. This soft and luxurious fabric, woven with a diagonal weave, offers an extra level of comfort and warmth, making it an irresistible accessory for prestigious environments.
In terms of furniture, the Palm Wicker Armchair, designed by Raphael Navot, represents a blend of tradition and modern design, using hand-woven wicker to create a comfortable and visually appealing seat. The innovative Trama bookshelf-divider by Francesca Lanzavecchia combines fabrics and wood to create a functional object that elegantly defines spaces, showcasing remarkable craftsmanship.
Loro Piana Interiors,
Trama room divider bookcase –
Design Francesca Lanzavecchia
Loro Piana Interiors, Cetona Rug
Further enriching the collection, The Delight Chairs, created in collaboration with Exteta and designed by Paola Navone and her Otto Studio, are made with mahogany wood and special outdoor fabrics. They are designed to integrate perfectly in both indoor and outdoor environments, offering extensive modularity and personalization, making them ideal for verandas and winter gardens. The combination of refined materials and avant-garde design allows for the organization of elegant and functional spaces. The Fiore di Cardo (Thistle Flower) capsule is inspired by a historic symbol of Loro Piana and reimagines it through exceptionally high-quality fabrics. This theme is developed on wool felt with jacquard details, on wonderful silk embroideries, and on highly durable outdoor fabrics made from recycled Trevira®. The Thistle Flower not only recalls the brand’s history but also celebrates its continuous ability to evolve through modern and sustainable design.
Loro Piana Interiors, Fiore di Cardo capsule
