Ongoing growth and renewal for Cristina Rubinetterie, the historic company dating back to 1949, which in spite of its age is constantly young and dynamic. Innovation is the key to the progress of the brand founded by the Cristina family, in strategies of international development and in terms of design. All accompanied by a parallel update of the corporate image.
After the rebranding in 2020, with which the company presented its new identity, it is now time for a breakthrough with the restyling of the corporate showroom in Gozzano: the space next to the headquarters on Via Fava has been reinvented in terms of the concept and collections on view.
The showroom is divided into three spaces – separate, but in dialogue with each other – corresponding to three distinct themes, creating a path of aesthetic and technical excellence. The Showroom adjacent to the entrance to the headquarters is a glass box that welcomes visitors, in contact with the surrounding space. Here the protagonists are the main new products, displayed with a light, minimal layout that replicates the colors and strong points after the rebranding.
Next comes the Agora next to the meeting rooms, where “Out of Collection” items – a summary of the pieces that have made the history of Cristina Rubinetterie – coexist with a complete overview of the “Present Collection,” which is constantly updated.
Finally, the Technical Gallery reflects the brands innovative spirit: Shower & Bath Systems, many different solutions for the shower zone, and SILFRA Bathroom Tech, the products with less emphasis on design and a greater focus on technical excellence. All the way to the Kitchen collection, where the key terms are contemporary style, stainless steel, classic and professional models.
