“Design as research applied to ceramics” is the guiding philosophy of Ceramica Bardelli, a professional-oriented reality that combines design and artistic sense in highly distinctive and engaging ceramic surfaces. On the strength of such an approach concretized in continuous investments in research and development in the field of technology for the definition of new proposals intended for domestic and non-domestic spaces, Clayborn was born, the latest collection previewed at Cersaie: a flooring collection whose pattern is obtained thanks to artificial intelligence “generative models,” that is, neural networks capable of creating new images based on a series of examples analyzed during the acquisition phase. A project created by four hands with the Fiorano Modenese-based Digital Design studio in cooperation with Unimore’s AImageLab. The new product derives from an unusual partnership of the Bardelli Group with Clayborn whisky, which combines tradition and innovation thanks to the expert research of raw materials found in the quarries of Westerwalt, where clay waters 35 million years old have been used to create a whisky with undisputed organoleptic properties. From this clay Ceramica Bardelli derived the new Clayborn collection: from a phase of analysis and scanning of the different stones and clays, as many images of the material representative of the natural stone and mining tradition of the place were generated and applied to the porcelain stoneware slabs (in a double format 60×60 cm and 60×120 cm). The result is an infinite texture, evoking the best graphics of stones, cements and terracottas.
