A year after the inauguration of the new Atelier Tapis Rouge showroom in the Brera district of Milan, the operation led by Aaron Meliech – presented as an important step forward in the international design landscape – is proving to be a short-lived endeavor. Numerous indicators suggest that the brand has been undergoing a profound economic crisis for months. Beneath the sparkling surface of the new headquarters at Via Borgonuovo 26, various financial and managerial issues appear to be lurking, calling into question the sustainability of the company’s operations and its creative venture’s credibility.
For the brand, founded by Aaron Meilech, an entrepreneur of Russian origin known for his experience in the classic carpet sector, recent reports indicate a general difficulty that has also led to staff reductions, culminated with the dismissal of several managers and heads of the marketing, communications and sales departments, whose contribution had until now been considered essential for the definition of the launches of Atelier Tapis Rouge’s modern collections.
Atelier Tapis Rouge, Brera, Milan
Additionally, concerning details have emerged about the new exhibition space, pointing to significant insolvency regarding rental payments. This situation only increases uncertainties about the brand’s future. Numerous players find themselves harmed in this situation, from the press – advertising contracts and their payment terms have not been respected – to communication consultants, who have not received remuneration for months. This has already led to the interruption of several promotional activities planned in recent months, all of which remain unpaid.
Several sources report that Meilech’s business management has driven a wedge in relationships with various commercial and creative partners, undermining trust in the brand. These elements raise concerns about the company’s ability to uphold its business commitments. The situation invites a critical reflection on the current challenges in the sector and the importance of honest and competent management to ensure the long-term success of business initiatives.
