Downtown Design
redazione 7/07/2021

4 Mariani: renewed identity

Rebranding and a new website for the company, as it sets off on a pathway of digitalization and innovation

The historic company founded by the four Mariani brothers in the heart of Brianza over 60 years ago is now looking to the future. The first step in this entrepreneurial direction is the recent rebranding, shifting to “4 Mariani” (from the previous “i 4 Mariani”), accompanied by a new, immediately recognizable logo: a black font, totally upper case, in a single color, is the graphic image that interprets this clear statement of renewal, with an eye on the contemporary world and maximum linear design.

4 Mariani, web restyling

4 Mariani, web restyling

The next step is the restyling of the website (as seen here), covering not only the overall image but also expanded contents and functions.
The layout has been organized to facilitate browsing, to discover the products, leaving plenty of room for the evocative force of images that convey the know-how and quality of the company’s creations. Where images do not suffice, in-depth information is provided in six different languages (Italian, English, German, Spanish, French and Russian).

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