Situato nel vibrante quartiere di NoMad, all’angolo tra East 31st Street e Madison Avenue, il primo showroom monomarca Porro a New York segna l’ingresso ufficiale del brand negli Stati Uniti. Una nuova destinazione del design che combina tradizione e innovazione, promette d’incantare gli appassionati di arredamento con un tocco italiano.
Questo evento segna un nuovo capitolo nella lunga collaborazione tra l’azienda italiana e West | Out East, una piattaforma che propone design moderno in diverse città americane come New York, Hamptons, Connecticut e Miami. Porro è conosciuto per il suo approccio al design che si concentra sulla combinazione di sistemi modulari e pezzi iconici.
Each creation is meticulously crafted, from technical solutions to the materials used, and down to the details, finishes, and lighting. Maria Porro, the company’s Head of Marketing and Communication, emphasizes the importance of this new space in showcasing Porro’s design approach. The nearly century-old artisanal tradition is combined with the latest technologies to create innovative and enduring spaces.
Since 1989, Porro’s visual identity has been directed by architect Piero Lissoni, in collaboration with Lorenzo Porro, the company’s president. Lissoni not only guides product development but also supports the brand’s global growth, ensuring that new showrooms consistently reflect the distinctive style of the company. Equipped with large street-facing windows, the new showroom was designed by West Chin Architects.
The interiors combine furnishings and display systems that interpret various lifestyles and personal preferences. The furniture is displayed in a layout that emphasizes balance and adaptability. Inside, visitors can view products such as Wolfgang Tolk‘s Load-it bookshelf, combined with Modern container systems, perfect for domestic architectural configurations.
Lissoni also designed a welcoming waiting area featuring the Traveller daybed, while the Storage dressing room provides transparent furniture solutions. The living room features the Kite sofa and Lissoni’s Ferro table, creating an inviting space for conversation. In parallel, the bedroom showcases the Iro bed with Offshore nightstands, and the Glide Miru sliding systems offer a functional solution for space separation.
In each environment, details have been carefully selected to reflect Porro’s design philosophy, which values the integration of functionality and aesthetics. The designed spaces invite visitors into a living experience that blends a modern and minimalist approach with the time-tested tradition of Italian design.
