TEDx Forte dei Marmi
veronica 30/01/2024

Comfort “in & out”

The Pedrali collections break down spatial boundaries, creating symphonies of decor with notes of style and comfort

The art of creating harmonious connections between different areas of residential space is a virtue of the design approach of Pedrali. A quality that has been extensively cultivated across the company’s history, though it can be traced back to the very beginning – when the brand, initially specialized in outdoor furnishings, then expanded into interior décor and the contract sector. Pedrali, for some time now, has gotten beyond the customary separation between indoor and outdoor living in its proposals, formulating increasingly fluid boundaries between the many spaces of life, in a sweeping experience of distinctive design. Whether it is a leitmotif running through the various settings inside the home, or a direct bond between “inside and outside,” the resulting dialogue pivots on principles of style, functionality and especially comfort. The latter is the common denominator of all the offerings of Pedrali: a condition of wellbeing, pleasure and ease that emerges from painstaking research on forms, materials, technology, but also innovation. This is immediately perceptible in the soft furnishings – sofas and seating, also in modular or lounge solutions, with abundant padding – which thanks to their ease of combination and personalization can add refined allure and a contemporary touch to living and dining areas, home offices or lounges. These items then extend into the open air, from terraces to patios, gardens to verandas, also in hotels and restaurants.

Lamorisse by Pedrali,
design CMP Design

Arki-sofa by Pedrali,
design Pedrali R&D

Jeff by Pedrali,
design Patrick Norguet

In a perspective of pursuing and guaranteeing relationships between rooms, in fact, the outdoor collections presented by Pedrali have the ultimate aim of bringing the same care and quality of the indoor furnishings into outdoor settings, interpreted in terms of soft water-repellent and waterproof upholstery, seats woven by hand or made with quality materials that ensure resistance to different weather conditions, easy cleaning and durabilityPart of this design devoted to strength and durability are the “recycled grey” collections made from recycled polypropylene, derived 50% from post-consumer plastic waste and 50% from industrial plastic waste. The products born from this innovative sustainable composition have in common the characteristic gray color, a neutral tint specially chosen to make the surfaces homogeneous and thus conceal the traditional imperfections characteristic of a recycled material.

The synergy between the collections is total, although each program stands out for its own image and personality. This is demonstrated, for example, by the Jeff sofa created by Patrick Norguet as a set of little architectures that can be combined to give rise to multiple scenarios and configurations. The ample volumes that set the tone of Jeff, with their balance of squared forms paired with delicate curves, are also a feature of the Arki-Sofa, an outdoor piece that recreates indoor comfort through very thick geometric cushions with generous thicknesses (even more important in the “Plus” version).

Blume by Pedrali,
design Sebastian Herkner

Blume by Sebastian Herkner is synonymous with elegant softness. In the chair and lounge versions, it excels due to its rounded lines, seen in the forms of the seat and back, and in the extruded aluminium border with a bloom-shaped silhouette.

This ideal of the refined Pedrali chair also takes on concrete presence in Lamorisse by CMP Design: aluminium returns in the structure, along with sinuous design and an extreme focus on softness. Lamorisse has legs with an oval section, welded onto an armrest with a round section that wraps a large, enveloping cushion.

Lamorisse by Pedrali, design CMP Design

Babila XL by Pedrali, design Odo Fioravanti

Finally, demonstrating how versatility can perfectly combine with the idea of hospitality, Odo Fioravanti introduces Babila XL within the Babila family of chairs, whose design idea of alternating more rational and straight lines with curved lines, but expanding its comfort, is taken up again: the small armchair, made with a molded polypropylene shell, is in fact characterized by the wide dimensions of the seat and armrest, and is completed with a soft upholstery, padded and removable.

The same enveloping appeal, the same variety of uses, purposes and functions, can be seen in Babila Twist by Odo Fioravanti, a steel chair for outdoor settings: in this case, the large seat is covered by a weave of flat polypropylene cord that also wraps the armrests. Moving forward with this philosophy, Pedrali develops spaces that resemble architectural symphonies, that encourage sharing and the construction of solid relationships, as a means of fostering a sense of community and wellbeing.

Art direction: Studio FM
Styling: Studio Salaris
Photo © Andrea Garuti

Babila Twist by Pedrali, design Odo Fioravanti

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