The setting is that of a large deep blue box with a long catwalk in the centre, worthy of the fascinating fashion shows in Milan, Paris and New York that have just ended. But on the stage, in favour of the spotlight, instead of models and models, two Mara icons were positioned: the Follow Meeting Large and Timmy Libro. Admiring them was an audience of bewitched onlookers made up of the novelties presented at the last edition of the Salone del Mobile.Milano: the expansion of the Icon seating collection, the Follow Meeting Cone table and the Follow Break occasional tables, also in the new colour range. This is how Mara returned to the Salone del Mobile in Milan, creating an immersive setting capable of overturning canons and expectations within the setting, just as it does with its design: traditionally associated with the world of hospitality, the community and the office, it now goes beyond the usual boundaries to conquer the domestic setting, where it fits in expressing a new personality, which combines ergonomics with comfort and practicality. The result was the ‘Design Show‘, in which the company was able to amaze and surprise, just as it has always done with the transversality of its solutions capable of adapting to every type of environment and function. And with this in mind, the renewed colour range also played its part. Surrounded by a monochrome casing, the furnishings created spots of liveliness thanks to the new finishes (such as midnight blue and scarlet red) and coverings that emphasised the shapes.
At the centre of the show was one of the two new models of tables adjustable in height with patented mechanical systems: Follow Meeting Large, characterised by a large-sized top (up to 3 m × 1400 mm) and a double steel base; a design that generates not only a piece of furniture, but a true space for interaction and conviviality, around which to meet, work, create relationships and projects.
And accompanying it, in the spotlight, Timmy Libro, winner of the German Design Award 2023 in the H1050 version. A table equipped with an exclusive patented mechanical locking system that, together with the wheels of the structure, makes the product easily manoeuvrable and placeable even in small spaces, creating dynamic workstations, both standing and seated, as well as hosting quick meetings, briefings and meeting occasions that wink at sociability.
As enchanted spectators in a parterre of novelties, the second new model in the Follow table collection, the Meeting Cone re-proposes the central column design of Follow Meeting but with a conical base, with a softer appearance, and Icon the latest addition to the seating collection but already “an icon”, so much so that it won the German Design Award 2023, designed by Marcello Ziliani. Icon is a complete upholstered seating collection: the chair is accompanied by a stool version, Icon Desk (with integrated writing tablet) and Icon Lounge, the latter characterised by a different inclination of the seat and height of the base. Finally, like a stage backdrop, the B302 bookcase manifests itself in its architectural and decorative value at the same time. Designed by Francesco Barbi, B302 is a tetris of compositions and combinations: the single module can be endlessly replicated to create a modular, light and minimalist system. The combination becomes a scenic element that separates, accommodates and gives rhythm to the space, in a visual play of solids and voids.
