TEDx Forte dei Marmi
redazione 7/05/2018

Las Vegas glamour

In the most famous city of vice and gambling in the world, every experience is amplified, excessive and emphasized. The hospitality offered by the new W Las Vegas hotel is no exception. It is in perfect keeping with the city’s irreverent character, thanks to the contributions of professionals such as AvroKO Design and Gensler Architects, and to the creative talent of Philippe Starck. With a touch of rock from Lenny Kravitz

It is nicknamed Sin City and for good reason. Everyone who comes to Las Vegas, Nevada, leaves restraint behind. Generally, they experience strong emotions, push their limits and spend time in irreverent places.
The entertainment capital recently opened its doors to a worthy member of the community that “walks tall” here. There is nothing tedius about the new W Las Vegas, which belongs to the W Hotels Worldwide chain, now part of Marriott International. The 289 rooms in one of the two towers of SLS Las Vegas have been transformed thanks to a joint operation by PENTA Building Group and Gensler Architects in collaboration with AvroKO Hospitality Group, creating a provocative building that dialogues with the surrounding desert landscape. Starting with the welcome desk and entrance hall, both of which are highly evocative and feature, on the floor, a reproduction of the ripples formed by the wind on the surface of sand, and the neon artwork “Desert Garden” by artist Keith Lemley which, from behind the bar, catapults the space into a wild atmosphere. The furniture in the living area, inspired by casino gaming tables, boldly declares the place’s true character. The bedrooms demonstrate all the brazen impertinence of Philippe Starck, who makes brave, seductive choices through exaggerated forms and decorations that always feature the ultra-luxury sumptuous comfort appropriate to a stay in this hotel.
Needless to say, there are also services available in the true gem of the building: the Extreme WOW Suite, directly designed by pop star Lenny Kravitz and located on the top floor of the building, is truly one of a kind, featuring 221 sq m overlooking the mountains and city below.

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Extreme WOW Suite, design Lenny Kravitz

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Extreme WOW Suite, design Lenny Kravitz

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Extreme WOW Suite, design Lenny Kravitz

A little higher up, the roof offers guests the WET Deck, an elite oasis where you can enjoy the panoramic view while sipping a drink. Guests can continue the Vegas trip inside the hotel at the AWAY® Spa, located on the second floor, at the six restaurants, including Bazaar Meat by José Andrés which also features Philippe Starck’s touch, and at a series of nightlife clubs.

Client/Owner: Las Vegas Holdings
Developer: PENTA Building Group
Hotel operator: W Hotels Worldwide
Architectural design: AvroKO, rooms and public spaces; Gensler, architecture W Living Room, W Event Centre, WET Deck
Interior design: Philippe Starck; Lenny Kravitz
Furnishings: on design by AvroKO
Photo credits: courtesy of W Las Vegas

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