Downtown Design
redazione 2/07/2026

Giovanna Vitelli is Altagamma's new President

Giovanna Vitelli, President of Azimut|Benetti, is the new President of Altagamma for the 2026-2029 term, succeeding Matteo Lunelli. The Board has been renewed, focusing on promoting excellence, artistic craftsmanship, and business development

The Altagamma Foundation has new leadership. The Members’ Assembly has officially appointed Giovanna Vitelli, President of the Azimut|Benetti Group, as the new President for the 2026–2029 term. Formerly the Vice President for the Yachting sector for the past three years, Vitelli succeeds Matteo Lunelli, who led the association for two consecutive terms.

A law graduate, Giovanna Vitelli is at the helm of the largest private group in the recreational boating industry and the global leader in the production of yachts over 24 meters. Under her leadership, the family-owned Group has seen exponential growth, doubling its revenue in the last five years.

“I am honored by this appointment,” stated the new president. “Together with a team of true ambassadors of our lifestyle, we will work to give greater visibility to the impact our companies have on the country, from an economic, social, and cultural standpoint. The high-end sector deserves to be recognized as the driving force of our country.”

The new term also sees a renewal of the Board of Directors, with over 45% new members and an increased female presence. Supporting the President is a team of Vice Presidents, with the following confirmed: Sabina Belli (CEO, Pomellato) for Jewelry, Carlo Capasa (President, Camera Nazionale della Moda Italiana) for Fashion, Aldo Melpignano (CEO, Egnazia Ospitalità Italiana) for Hospitality, Dario Rinero (CEO, HAWORTH Lifestyle) for Design, and Claudio Domenicali (CEO, Ducati Motor Holding) for Motors. New appointments include Carmen Moretti (Vice President, Holding Terra Moretti) for Food and Marco Piscitelli (CEO, Molteni Group) as Vice President for International Relations and Strategic Projects.

Furthermore, Santo Versace (Founder President), Leonardo Ferragamo (Honorary President), and Past Presidents Andrea Illy, Matteo Lunelli, and Claudio Luti will participate in the Board of Directors as permanent guests. Luti will also take on the role of Strategic Advisor for Institutional Relations.

The board is completed by the following Board Members:
Michel Beneventi (CEO, Sanpellegrino Group), Lorenzo Bertelli (Chief Marketing Officer & Head of Corporate Social Responsibility, Prada Group and Executive Chairman, Versace), Laura Burdese (CEO, Bvlgari), Claudia D’Arpizio (Senior Partner, Bain & Company), Alfonso Dolce (President and CEO, Dolce&Gabbana), Giovanni del Vecchio (CEO, Giorgetti Group), Caterina Fabrizio (CEO, Dedar), Santo Ficili (CEO, Maserati), Giuseppe Fontana (President, Villa d’Este), Gian Luca Gessi (CEO, Gessi), Luca Lisandroni (CEO, Brunello Cucinelli), Andrea Pontremoli (CEO, Dallara), Maria Porro (Communications and Marketing Director, Porro and President, Salone del Mobile. Milano), Marie-Louise Sciò (CEO & Creative Director, Pellicano Hotels), Cristina Scocchia (CEO, illycaffè), Giovanni Tamburi (Chairman and CEO, Tamburi Investment Partners), Angelo Zegna (Co-CEO, ZEGNA).

Altagamma’s mission for the next three-year term will focus on three strategic pillars, resulting from a process of listening to its members. The program first aims to promote Italian excellence, demonstrating its economic and social impact as the country’s “driving force” through studies and cultural initiatives. Concurrently, it will commit to supporting ‘Made in Italy’ craftsmanship and young talent, to ensure the continuity of artisanal know-how and to address the shortage of specialized professionals. Finally, another key objective will be business development, which will be pursued through market research, targeted institutional relations, and initiatives to strengthen the presence in key and emerging international markets.

Our latest stories

Rivolta Carmignani at home
Minutes icon
1 minute

Rivolta Carmignani at home

In Milan’s Porta Venezia district, a new space designed by Galli Cavalcabò interprets the brand’s textile savoir-faire through a concept inspired by the intimacy of home

Retail
UNIQLO: a place to pause by Desalto
Minutes icon
1 minute

UNIQLO: a place to pause by Desalto

The Unlimited seating system and Mini Clay side table furnish a reading and relaxation area at UNIQLO’s Piazza Cordusio store in Milan, bringing Italian design into dialogue with Japanese fashion

Design
The three dimensions of surfaces
Minutes icon
1 minute

The three dimensions of surfaces

Renowned for its ability to create organic shapes for walls and ceilings, the Wood-Skin® platform evolves into Presentform, a new starting point for shaping space

Design
Home-Maxxing
Minutes icon
1 minute

Home-Maxxing

From 12 to 15 January 2027, Heimtextil returns to Frankfurt with a look at the future of spaces and textiles, where functionality, technology and wellbeing converge. At the heart of the new edition is a collaboration with Alcova

Agenda
A long-term promise
Minutes icon
2 minutes

A long-term promise

The PoMo Museum of modern and contemporary art in Trondheim, Norway, is becoming a foundation. A gesture owed to the city by its founders, the Reitan family, with the collaboration of designers India Madhavi and Erik Langdalen

Hospitality
IFDM meets the Paris interior style makers – Chapter 4: Guillaume Rolland/Christian Liaigre
Minutes icon
5 minutes

IFDM meets the Paris interior style makers – Chapter 4: Guillaume Rolland/Christian Liaigre

Guillaume Rolland, head of the Christian Liaigre studio, discusses his method: a balance between rigor and poetry, space and furniture, precision and vision. Between skepticism toward “Instagram aesthetics” and a strong focus on the client, his approach combines problem-solving with the crafting of emotion

People