After gracing Milan, Paris, London, and New York, the collaboration between Giorgetti and Maserati makes its debut in Dubai. This event marks a crucial step for both brands, celebrating the fusion of design and performance in one of the luxury world’s most dynamic markets.
The presentation took place at the Maserati showroom in Dubai, the largest in the world, where the exclusive “Giorgetti Maserati Edition” furniture collection and the one-off “Grecale Maserati Giorgetti Edition” car were showcased. These products, born from the joint vision of the Giorgetti and Maserati teams, led respectively by Giancarlo Bosio and Klaus Busse, embody a unique design inspired by dynamism and movement, representing Italian excellence in luxury and innovation. Each piece stands as a testament to the artisanal mastery and meticulous attention to detail that distinguish both brands.
The debut in the Emirates confirms the strategic importance of this market for Giorgetti, which will open its first monobrand store in Dubai in early 2026. This space, poised to become a benchmark for high-end design, will be housed in a building specifically designed for the brand by Pritzker Prize winner Richard Meier, and will be managed by local partner Atelio, Vivium’s design division. Following this, a new proprietary monobrand in Riyadh will further strengthen Giorgetti’s presence in the Middle East, solidifying its global expansion and its position as a leader in the luxury furniture sector.
