Downtown Design
redazione 21/04/2026

Cru Lifestyle

Lifestyle translates into a bespoke experience. Where understated luxury meets exceptional craftsmanship, the new collections reinterpret artisanal tradition with a contemporary language, elevating the everyday

A secret garden
From the observation of nature growing free and spontaneous, Florenza is born, Ginori 1735’s new tableware and homedecor collection. The floral theme is reinterpreted in a contemporary key, as a detail or expressive fragment, also thanks to a complementary color choice: Acanthus Green, a historic, earthy, and botanical green, inspired by the acanthus leaves of classical tradition and spontaneous Tuscan vegetation; and Mallow Pink, a soft, slightly dusty field pink, with a coral-lilac vibration that makes it fresh and chic.

MDW26: Piazza S. Marco 3

Borgonuovo by Armani/Casa

Borgonuovo by Armani/Casa

Tray by Palatinodesign Campbell-Rey

Tray by Palatino, design Campbell-Rey

Style in play
True luxury is quality time. Armani/Casa understands this well, creating a furnishing object to enhance moments of relaxation and transform playtime into a stylish break. Part of the new collection is the Borgonuovo game table, with a clear Art Deco inspiration, designed for playing chess or checkers. The Armani style, rooted in understated elegance and meticulous tailoring, is expressed here as an element of decoration and craftsmanship. Indeed, refined details define its aesthetic: the structure is in Amara ebony wood, the top is covered in dove-grey leather, and the trim and feet are in light satin brass. The Borgonuovo table, in its minimalist elegance, reveals extreme functionality, enhanced by two practical drawers for storing game pieces and discreetly integrated pull-out cup holders in the corners.

MDW26: Corso Venezia 14

Contemporary nomads
This collection is designed for them: young, cultured, and curious travelers, drawn by beauty and discovery, but also by arrival. And it doesn’t matter if the destination is the sea or the mountains. The Palatino x Campbell-Rey capsule collection accompanies these new contemporary nomads with a series of travel accessories and hotel objects designed by Duncan Campbell and Charlotte Rey, featuring a precise distinctive mark: a double stripe that becomes a recurring motif across all pieces.

MDW26: La Bottega Collective | Via della Spiga 46

“Full Metal Banquet” by LcD Textile Edition, Palazzo Litta, Milano

“Full Metal Banquet” by LcD Textile Edition, Palazzo Litta, Milan

Weaves of light
LcD Textile Edition brings to the stage the poetic value of reuse, revealing the unexpected beauty of production waste. The Belgian company, founded by Luc Druez and known for its textiles that intertwine technical fibers with semi-precious metals, collaborates with Eric Charles Donatien to create the “full metal banquet” scenography, part of the larger MoscaPartners Variations collective at Palazzo Litta: a baroque project based on recycling atelier scraps, such as selvedges, unpursued prototypes, and imperfect weaves, to illustrate the metamorphosis of the collection’s raw material: copper.

MDW26: “Full Metal Banquet” | Palazzo Litta

510 by Geminiano Cozzi

510 by Geminiano Cozzi 1765

PETALS OF THE PAST by Illulian, design Shaikha Al-Salaiti

PETALS OF THE PAST by Illulian, design Shaikha Al-Salaiti

In the heart of the Serenissima
The history and culture of the Serenissima (Venice) come alive in Geminiano Cozzi 1765’s 510 collection, with its high aesthetic and symbolic value. The name 510 encapsulates two celebrated anniversaries: 260 years of porcelain manufacturing and 250 years of the renowned Gran Caffè Quadri in St. Mark’s Square, an iconic venue for Venetian hospitality. Each piece thus becomes a work of art that pays homage to the beauty of Venetian tradition. Thus, the Chinesi Fiori Finiti collection – part of the new offering – transports us back to 18th-century Venice, when the winds of the Silk Road brought the exotic charm of the East to Europe.

Space of memory
Memory, tradition, and manufacturing artistry are present in Illulian’s new collection. Petals of the Past is conceived by Qatari designer Shaikha Al-Sulaiti, who draws inspiration from the majlis of historic Doha homes – places of gathering and storytelling, where embroidered fabrics and intense red floral motifs accompanied moments of conviviality and hospitality. The crimson red color becomes the chromatic signature of the composition: along the borders, where large, fluid, almost dreamlike flowers emerge, reinterpreting the emblem found on Qatari Riyal banknotes, and in the central field, from which a grid of mirrored rhombuses derived from Bedouin weaving techniques emerges.

Salone del Mobile: 24 | D09
MDW26: Via Manzoni 41a

Alaska by Parà

Alaska by Parà

Textile evolution
Textile innovation led by Parà elevates natural fibers to new safety standards. The Sovico-based company, which has created a true textile revolution by combining technique and aesthetics, has developed a permanently flame-retardant version of its historical cotton and linen collections, compliant with major international certifications. An example is the Alaska fabric, ideal for enhancing environments with false ceilings and decorative drapes. This expands Parà’s interior range, encompassing over a thousand color variations, piece-dyed or printed designs (up to 24 colors), on different natural fiber bases.

Sand Stone by Technogym

Sand Stone by Technogym

Natural Wellness
With the Sand Stone collection, Technogym brings nature into wellness spaces. Inspired by typical Mediterranean sandstone, Sand Stone is defined by a neutral hue and features coverings made from an innovative plastic with 2-3% natural mica and 30% recycled components, metallic titanium details, vegan leather surfaces, and natural wood grain. This collection includes cardio, strength, and functional training products, all with a cohesive family feeling.

Salone del Mobile: 22 | A10 B09
MDW26: Via Durini 1

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