Maison&Objet returned to Paris with an edition that looks firmly to the future. At its heart is the “new guard” of design: emerging voices who bring a mix of daring ideas, responsible practices and fresh ways of thinking about how objects are made and experienced.
Biocement, design Friedrich Gerlach – Photo © Julia Huhnholz
Gabriel Tarmassi – Photo © Katharina Meixner
Three flagship programmes frame this forward-looking agenda: the Rising Talent Awards, Future On Stage and the Factory spaces. For its sixth edition, Future On Stage moves into the heart of the Design District, celebrating three young companies chosen by an international jury. Among them: Norwegian brand Drobe, with its suitcase that unfolds into a wardrobe for urban travellers; Paris-based Yüssée, offering sensory tasting boxes inspired by the five traditional Chinese seasons; and Hilo from Monaco, reimagining furniture through modular, drill-free systems that suit compact living.
M&O Factory 2024 – Photo ©Anne-Emmanuelle Thion
Alongside them, the Factory areas showcase over forty new brands, covering everything from tableware to children’s design. Highlights include OSCO, producing non-alcoholic apéritifs; Maison Primavera, with contemporary dining collections; and Fabli, an interactive audio player designed for children. Factory unfolds in several strands: Factory by Ulule, championing creative entrepreneurship; Factory by La Ville de Paris, spotlighting makers with the “Fabriqué à Paris” label; and Factory by Paris Design Week, which offers six former PDW Factory participants a ready-to-use stand within the fair.
Yüssée by Yuan Yuan & Cédric Guennoc
Hilo, design Adeline Michelotti
The Design District itself becomes a kind of experimental stage, this year under the artistic direction of Hall Haus, a French collective whose work blends functionality, sustainability and cultural heritage. Following a much-praised debut in 2023, Hall Haus return with a scenography that borrows the visual energy of sport and urban culture: banners, markings and a dynamic graphic language that guide visitors while giving each exhibitor its own clear presence.
Factory Spaces – Photo © Anne-Emmanuelle Thion
Adding another layer, Pauline Vincent – founder of La Romaine Édition – curates a special focus on sensory design. Her selection includes Maison Balzac, known for its scented objects and whimsical glassware, and Franco-American designer Sophie Lou Jacobsen, who crafts hand-blown glass pieces with vivid hues and organic forms.
Bucket bucket bag by Atelier Penso
Gram by Sœur & Mer
Beyond Villepinte, the Paris Design Week Factory reaffirms its place in the Marais as a launchpad for global creativity. More than 150 talents will explore the theme of “Regeneration” through exhibitions, installations and a series of talks led by Formae. Together, the fair and the city paint a portrait of a design scene in motion. M&O 2025 is not only a showcase but a living manifesto: a place where new voices are heard, boundaries are questioned, and the future of design takes shape in real time.
